the most important question

This will help you frame your content to answer the most important question your readers have – why should I care?

No matter how thorough your research is, how good your content is, or how smart you are… if the readers don’t think the article Circles is RELEVANT to them, THEY DON’T GIVE A CRAP.

(If they don’t give a crap, you don’t get click through, dwell time, or other SEO-boosting interactions.)

After you get clear on what’s important for your audience, you can plan out your subheads and then slot in bullets under each based on the information you find in your research.

By now, you should have a very good grasp about your content.

Before you fill out your outline and write the meat, you need to first set the tone for the article…

5. Don’t skimp the intro

People have an Internet attention span of 6 – 8 seconds, really – that’s shorter than that of a goldfish.

Your intro needs to grab their attention, be captivating and pique their interest enough for them to stay and read your stuff.

Reminder – you’re the EXPERT and you know your people. Don’t let other “gurus” who know nothing about your biz tell you what to say. Say something relevant to YOUR peeps.

Use images that are optimized (e.g. make sure they’re the right size to reduce load time, and keywords are included in the alt text)

Don’t get sucked into writing for Google and lose sight of WHY you write… to share your values & convictions, provide values and captivate your ideal clients.

Ling Wong:: Intuitive Brainiac | Copywriting Alchemist. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of her intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years of experience in the online marketing industry.

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